{"id":3682,"date":"2012-02-25T13:11:30","date_gmt":"2012-02-25T20:11:30","guid":{"rendered":"https:\/\/art-for-a-change.com\/blog\/?p=3682"},"modified":"2016-03-11T14:15:52","modified_gmt":"2016-03-11T21:15:52","slug":"lacmas-levitated-mass-at-a-rock-bottom-price","status":"publish","type":"post","link":"https:\/\/art-for-a-change.com\/blog\/2012\/02\/lacmas-levitated-mass-at-a-rock-bottom-price.html","title":{"rendered":"LACMA&#8217;s Levitated Mass at a Rock-Bottom Price!"},"content":{"rendered":"<p>Not long ago, while taking one of my periodic trips to the high desert country of California, I happened upon a colossal boulder straddling a stony crevasse. Walking through the gravel-strewn gulch directly beneath the huge rounded mass of rock, I recognized the great boulder as the answer to all my dreams of becoming a postmodern &#8220;land artist&#8221;.<\/p>\n<p>As it turned out, the gigantic rock was located on private property, and after a friendly talk with the supportive landowner I easily secured rights to the rocky colossus; it remains in storage at its secret undisclosed desert location. I hope to sell my giant rock to the Los Angeles County Museum of Art (LACMA), but first, a little background on the story.<\/p>\n<p><figure id=\"attachment_3683\" aria-describedby=\"caption-attachment-3683\" style=\"width: 551px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-3683 \" title=\"[The artist with his &quot;Alleviated Masses&quot; 100-ton boulder at a secret desert location storage area. Photograph by Jeannine Thorpe \u00a9 ]\" src=\"https:\/\/art-for-a-change.com\/blog\/wp-content\/uploads\/2012\/02\/vallen_levitated_mass.jpg\" alt=\"[The artist with his &quot;Alleviated Masses&quot; 100-ton boulder at a secret desert location storage area. Photograph by Jeannine Thorpe \u00a9 ]\" width=\"551\" height=\"782\" srcset=\"https:\/\/art-for-a-change.com\/blog\/wp-content\/uploads\/2012\/02\/vallen_levitated_mass.jpg 612w, https:\/\/art-for-a-change.com\/blog\/wp-content\/uploads\/2012\/02\/vallen_levitated_mass-300x425.jpg 300w, https:\/\/art-for-a-change.com\/blog\/wp-content\/uploads\/2012\/02\/vallen_levitated_mass-400x567.jpg 400w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><figcaption id=\"caption-attachment-3683\" class=\"wp-caption-text\">The artist Mark Vallen with his &quot;Alleviated Masses&quot; 100-ton boulder at a secret desert location storage area. Photograph by Jeannine Thorpe \u00a9 <\/figcaption><\/figure>If you have been hiding beneath a large rock you might be excused for not knowing that LACMA is spending around <a href=\"http:\/\/articles.latimes.com\/2011\/nov\/24\/entertainment\/la-et-lacma-rock-20111125\" target=\"_blank\">$10 million dollars to install a gigantic boulder<\/a> near the museum&#8217;s Resnick Pavilion rear entrance. LACMA is constructing a 15-foot deep, 456-foot-long cement-lined channel over which a 340-ton, 21-foot high granite boulder will be placed. The <a href=\"http:\/\/collections.lacma.org\/node\/424258\" target=\"_blank\">&#8220;conceptual&#8221; art piece dreamt up by Michael Heizer<\/a> will allow people to walk through the trench to see the boulder appear as if it were levitating &#8211; hence the title of the work, &#8220;<em>Levitated Mass<\/em>&#8220;.<\/p>\n<p>Instead of paying $10 million for Michael Heizer&#8217;s 340-ton granite boulder, LACMA can purchase my 100-ton, 10-foot high boulder, titled &#8220;<em>Alleviated Masses<\/em>&#8220;, for the amazing low price of only $1 million &#8211; that is an incredible savings of $9 million dollars! With such a sweeping reduction in expenditure LACMA can take the amount left over to help create a critically needed first-rate arts curriculum for Los Angeles school children, put into action an expanded artist residency program, and have enough left over for the purchase of artworks from contemporary artists having a hard time due to the economic downturn.<\/p>\n<p>Mr. Heizer&#8217;s rock sits in a Riverside, California quarry, swathed in protective plastic and mounted atop a specially constructed 196-wheel transport vehicle. It has waited for bureaucrats and lawyers from several municipalities to give permission for the rock to be moved; a tremendously expensive and hazardous project, for you see, the 340-ton behemoth will tie up traffic and close streets in 22 cities. It will traverse a 105-mile route at eight miles an hour before it reaches its trench at LACMA. By comparison transporting my mere 100-ton rock will be a fantastically simple matter: street closures and traffic jams will be avoided; money and resources will be saved by doing away with bureaucratic red tape; and with the price of gasoline nearing $5 per gallon the savings in fuel expenses alone will be substantial.<\/p>\n<p>LACMA&#8217;s director, Michael Govan, told the L.A. Times that the rock in Mr. Heizer&#8217;s installation is &#8220;ultramodern because it&#8217;s self-referential and it&#8217;s about the viewer&#8217;s experience &#8211; it doesn&#8217;t represent some god, yet it has the timeless, ancient overtones of cultures that moved monoliths, like the Egyptians, Syrians and Olmecs.&#8221;<\/p>\n<p>My boulder may very well be smaller than the $10 million dollar rock used by Mr. Heizer, but I am sure everyone will agree it is no less profound. It is undoubtedly one of the most ultramodern boulders to be discovered anywhere in the world today. With a price tag of only $1 million, my rock does not come complete with overtones of the ancient Egyptians and Syrians, but for the price its near perfect spherical form is nevertheless highly evocative of ancient Olmec monoliths.<\/p>\n<p>Mr. Govan obviously likes to think big, which is clearly the reason he receives annual compensation of $915,000 &#8211; <a href=\"https:\/\/art-for-a-change.com\/blog\/2007\/04\/lacma-director-earns-more-than-bush.html \" target=\"_blank\">more than twice the salary of a sitting U.S. president<\/a> ($400,000). Heizer&#8217;s <em>Levitated Mass<\/em> is not the only evidence of Mr. Govan&#8217;s grandiose way of thinking. Since 2007 he has worked with the King of Kitsch, Jeff Koons, to <a href=\"https:\/\/art-for-a-change.com\/blog\/2009\/12\/the-lacma-train-wreck.html \" target=\"_blank\">hang an actual locomotive from a 161-foot-tall crane<\/a> to be installed on the LACMA campus. Titled <em>Train<\/em>, the project will ultimately cost $25 million, but it is currently on hold due to the worldwide crash of the capitalist system.<\/p>\n<figure id=\"attachment_3686\" aria-describedby=\"caption-attachment-3686\" style=\"width: 360px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"size-full wp-image-3686\" title=\" Image: Mark Vallen, preliminary sketch for Alleviated Masses, 2012 \u00a9 \" src=\"https:\/\/art-for-a-change.com\/blog\/wp-content\/uploads\/2012\/02\/vallen_big_rock_concept.jpg\" alt=\" Image: Mark Vallen, preliminary sketch for Alleviated Masses, 2012 \u00a9 \" width=\"360\" height=\"470\" srcset=\"https:\/\/art-for-a-change.com\/blog\/wp-content\/uploads\/2012\/02\/vallen_big_rock_concept.jpg 360w, https:\/\/art-for-a-change.com\/blog\/wp-content\/uploads\/2012\/02\/vallen_big_rock_concept-300x391.jpg 300w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><figcaption id=\"caption-attachment-3686\" class=\"wp-caption-text\"> Preliminary sketch for Alleviated Masses, Mark Vallen 2012 \u00a9 <\/figcaption><\/figure>\n<p>No doubt the largest economic crisis since the Great Depression has prevented Michael Govan from going forward with his <em>Train<\/em> project, so in the face of widespread unemployment and economic collapse Govan has wisely chosen to persevere with the less costly $10 million boulder.<\/p>\n<p>All the same, perhaps the gargantuan un-carved rock is still a bit steeply-priced given the shaky economic situation; I humbly suggest that LACMA and Mr. Govan seriously consider purchasing my slightly scaled-down, easy on the pocket, land art installation &#8211; <em>Alleviated Masses<\/em>.<\/p>\n<p>I enthusiastically await Mr. Govan&#8217;s inquiries, and sincerely hope my 100-ton boulder will soon have a new home at LACMA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not long ago, while taking one of my periodic trips to the high desert country of California, I happened upon a colossal boulder straddling a stony crevasse. Walking through the gravel-strewn gulch directly beneath the huge rounded mass of rock, I recognized the great boulder as the answer to all my dreams of becoming a postmodern &#8220;land artist&#8221;. As it&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wds_primary_category":0,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3682","post","type-post","status-publish","format-standard","hentry","category-lacma"],"acf":[],"_links":{"self":[{"href":"https:\/\/art-for-a-change.com\/blog\/wp-json\/wp\/v2\/posts\/3682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/art-for-a-change.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/art-for-a-change.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/art-for-a-change.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/art-for-a-change.com\/blog\/wp-json\/wp\/v2\/comments?post=3682"}],"version-history":[{"count":0,"href":"https:\/\/art-for-a-change.com\/blog\/wp-json\/wp\/v2\/posts\/3682\/revisions"}],"wp:attachment":[{"href":"https:\/\/art-for-a-change.com\/blog\/wp-json\/wp\/v2\/media?parent=3682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/art-for-a-change.com\/blog\/wp-json\/wp\/v2\/categories?post=3682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/art-for-a-change.com\/blog\/wp-json\/wp\/v2\/tags?post=3682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}