USA: “Culture Free Zone”?

The Anholt-GMI Nation Brands Index has conducted the first analytical ranking of how nations view the world community - and the findings are likely to upset some Americans. The Index polled consumers worldwide on their perceptions of the cultural, political, investment potential and tourist appeal of 25 countries… and the US was not even a runner up.

Australia was ranked internationally as the number one most admired country, receiving the highest overall approval ratings across the board. The US ranked 11th in the index. The Financial Times of London put it this way:

“The US is increasingly viewed as a ‘culture-free zone’ inhabited by arrogant and unfriendly people.” The creator of the survey, Simon Anholt, commented: “The US is still recognized as a leading place to do business, the home of desirable brands and popular culture, but its governance, its cultural heritage and its people are no longer widely respected or admired by the world.”

Mr. Anholt also noted that while the US received high marks for its popular culture, it ranked last in cultural heritage - which according to Anholt, is a measure of a country’s “wisdom, intelligence, and integrity”.

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