Coca-Cola versus Pepsi-Cola

Photomontage by Josep Renau

[ Coca-Cola versus Pepsi-Cola – Josep Renau. Photomontage. 1949. ]

In 1949, as a statement on the limitations of American style elections, the contentious Spanish artist Josep Renau created the photomontage Coca-Cola versus Pepsi-Cola. In the artwork the Democratic Donkey and the Republican Elephant have mutated into a double-headed behemoth; the only difference between the cojoined grotesque twins being a predilection for one soft drink over another – the very “choice” the monstrous corporate candidate offers the people. Renau depicted his imaginary creature as a servant to militarism and entrenched political power – represented by the Pentagon and the U.S. Capital.

Though widely recognized and hailed in Spain, the works of Josep Renau (1907-1982) are little known outside of his homeland. Before long I will write about Renau on this web log, detailing his life, controversial works, and contributions to art – complete with examples of his controversial graphic inventions.

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