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IMAGINACTION - Cartoonists bash Globalization
Mark Vallen, April 1999

One of the most imaginative demonstrations to have occurred in Los Angeles was initiated by the Motion Picture Screen Cartoonists, Local 839 IATSE on April 13th, 1999. The union representing 2,100 cartoonists and animators in the United States held an informational picket line in front of the Hollywood studios of the Public Broadcasting System (PBS). The 200 or so artists who walked the picket line carried wonderfully creative and humorous protest signs... some of which are presented on this page. Though on the face of it the placards were extremely funny, they also bore a serious message. American animators are being victimized by capitalist globalization just like other workers... and they're fighting mad about it.

In 1998 PBS (which is funded through U.S. tax dollars by the Corporation for Public Broadcasting and "Viewers like you"), contracted NELVANA, a Canadian animation company, to produce all of the animation to appear on PBS. NELVANA in turn has laid off it's Canadian work force and has set up shop in China.

Bids from U.S. animation companies were apparently not even considered by PBS, who prefer instead to send the work outside
of the country where lower paid, non-Union Workers
can be exploited.

The cartoonist's union thinks it's outrageous that U.S. tax dollars are being used to export U.S. jobs to other countries. The President of the cartoonist's union, Tom Sito, put it this way... "Why should I countenance my tax dollars and donations being used to undermine my job security?" Why indeed... and why should ANY American sit complacently and allow corporate power to "downsize" us ALL out of a job.... because that's exactly what's been happening. Gone are the days of "job security" and "retirement benefits". Today's corporations recognize no national borders and owe allegiance to no one... say hello to NAFTA, the WTO, and the FTAA. But as the artists of the cartoonist union so aptly demonstrated... we don't have to take this laying down, we can organized and push back.

Hollywood has long been the creative engine when it comes to animation. Mickey Mouse, Bugs Bunny, Fred Flintstone, Woody Woodpecker, the Pink Panther, and many other stellar names are virtually synonymous with Hollywood... and all of these characters have been brought to us by the artists of the Motion Picture Screen Cartoonists Union. For all of their hard work and contributions to the art of animation... these art workers are thanked by having their jobs exported to South Korea, China, Mexico, and Canada. The poor workers of those countries should not be faulted because they need to work like anyone else. It's the greed of the companies that presents the problem. The American labor movement should work with the workers of other countries to assure that all workers recieve decent pay.

The cartoonist's union informational picket line in front of PBS headquarters was an enormous success. It received quite a bit of press coverage and lots of support from the thousands of motorists that passed it. The action also served as an excellent example of how art can play a role in protest and social change. Instead of a boring picket line with dull placards... the cartoonist's union made the demonstration a colorful and humorous celebration that appealed to the public's sense of justice and fair play. I wish that I could show you more of the delightful placards carried at the demonstration. Some of my favorites featured Sesame Street being devastated by a nuclear blast, The PBS logo with the slogan Infinitely More Jobs Lost, and Disney's Mickey Mouse holding a tin cup and saying...
"Will Draw for Food."

The combative example of the Motion Picture Screen Cartoonists, Local 839 IATSE should inspire all working people. Don't be passive about cut backs, take aways, and downsizing... be creative... organize, and fight for your rights! You can learn more about the cartoonist's union and their struggle to keep U.S. animation jobs at home by visiting their Website at: www.mpsc839.org

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